Doloyal pricing: start free, upgrade when it pays
Start Building Loyalty.
Start free. Upgrade when the retention pays for it. No hidden fees, cancel anytime.
Free
Doloyal free, forever. Upgrade when you need more.
Free forever · no card needed
- Up to 150 customers
- Loyalty points + 3 rewards
- Online booking link
- Customer profiles
- Basic analytics
- Doloyal AI Assistant (30 queries/month)
- 1 location, 2 staff logins
- Membership plans
- Campaigns
- Invoices & payment links
- Reviews & referrals
- Remove Doloyal branding
Starter
For single-location businesses that want customers to keep coming back.
billed yearly · or ₹499 monthly
- Up to 1,000 customers
- Loyalty program + 10 rewards
- 2 membership plans
- Manual WhatsApp & email campaigns
- Online booking & booking links
- Invoices & payment links
- Reviews & referrals
- AI business setup (PDF/Excel upload)
- Doloyal AI Assistant (300 queries/month)
- Basic booking page, no Doloyal branding
- Basic analytics & reports
- 1 location, 5 staff logins
- Chat support
- Automated campaigns
- AI Retention Engine & Autopilot
- Multi-branch
Growth
Most popularFor growing businesses that want automation and AI doing the work.
billed yearly · or ₹1,299 monthly
- Everything in Starter
- Up to 10,000 customers
- Unlimited loyalty rewards
- Unlimited membership plans
- Automated campaigns: birthday, win-back & follow-ups
- AI Retention Engine + Autopilot
- AI customer retention insights
- AI Website Builder (full website)
- Doloyal AI Assistant (2,000 queries/month)
- Advanced analytics & retention reports
- Automated booking follow-ups
- Up to 3 locations (extra ₹399/month), 20 staff logins
- Priority WhatsApp support
WhatsApp message charges go straight to Meta. Doloyal adds nothing on top. All prices include GST.
Frequently Asked Questions
Straight answers to what salon, gym and cafe owners ask us most.
Yes. The Free plan costs ₹0 forever for up to 150 customers. No card needed to sign up. Upgrade to Starter or Growth whenever you need more.
Turn More Customers Into Loyal Regulars
Grow your local business with customer retention, loyalty rewards, online bookings, memberships, and automated follow-ups — all from one simple platform.
Set up in minutes · Cancel anytime